So, Miriam, why did you write this book?
I wrote this ebook because the fact of the matter is, social media is extremely prevalent to the point that is it taking over not just traditional forms of advertising (radio, TV, print) but the first thing people do if they want to find out about you is to look at your social networks and activity.
If you say you are a professional in a particular field but yet there is nothing that you have done online that shows that, no one will take you seriously. The fact of the matter is, what you do online spills onto your offline world. That is how prevalent social media is.
Social media is a huge passion of mine and always has been. It took me a while to learn the proper methods of using it but once I learned, it helped me in so many ways that I wanted to help others as well. So I had written this ebook for partially that purpose but I wanted to also teach others how Klout comes into play, and what it is and the importance of it.
What is Klout?
Klout is a company based out of San Francisco that provides social media analytics to measure someone's influence across major social networks such as Twitter, Facebook, Google Plus and LinkedIn.
Klout is a company based out of San Francisco that provides social media analytics to measure someone's influence across major social networks such as Twitter, Facebook, Google Plus and LinkedIn.
Klout measures your network size and more importantly how well others in your network respond to your output. Klout measures your engagement with others and if it is high, you are considered to be influential online.
Why is KLOUT an important tool for social media?
The reason Klout is important is because what you do online spills over to your offline world (I realize I had already said that so you can edit that out if you want) considering that social media is prevalent now and that will continue on. If you are in the marketing, social media, SEO, coaching, writing field or if you are a business owner and professionally working with the public, having a high Klout score is very important. This could be a huge determining factor on whether or not you are given to speaking and guest blogging opportunities.
If you are a business owner especially in a field where any kind of marketing is involved and you have a low Klout score, it is an indication that you really are not engaging online which is what a client who wants to hire you is looking for. That alone could get them to search onward for a competitor who may be more active and engaging online.
Visit Miriam's blog for even more info! http://www.miriamslozberg.com
Because social media is so prevalent now, people really need to know how to use social media in a proper way and understand effective methods that will encourage others in their networks to interact with them on a regular basis. I cover the basics of what needs to be done in order to be successful with social media which will increase anyone's Klout score.
Who is KLOUT going to benefit the most?
Is this your first book, Miriam?
No this is not my first book. I actually had written two other books in the New Age niche as I am also an astrologer but not practicing so much now since I am really focusing on my social media work. I did not do well selling those books initially anyway because the niche was too narrow and I did not use social media properly to really work it.
However since I learned plenty of tricks with social media along the way I have been more successful. However even though I love anything to do with astrology and spirituality, it is not my passion so much now. Social media is. I am also an owner of a business that provides SEO, social media, blogging services and mobile web design and marketing called Gemini Rising Ltd and that has been around since June 2011. People can connect with me on http://xeeme.com/MiriamSlozberg
Miriam Slozberg, Author
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