Skip to main content

Clueless Advertising for the Boomer Generation: My response to a HARO query

Query:

Media Outlet: Fifty Plus Advocate newspapers

I'm seeking comments from advertisers and sociologists on why it
seems that major marketing advertisements aimed at people 50 and
older tend to show their perspective customers in the decline of
life -- needing a drug to have sex or just get through the day,
added health care coverage, electric wheelchairs to get around
-- anything but the vibrant lifestyle many of them continue to
lead well into their 70s, and in doing so, are losing the chance
to attract a sizeable market from a huge section of the
population, many who have more disposable income than the
younger audience that tend to be marketed to in much greater
numbers.


Hello:
 

I couldn’t agree more with your post! I am a Boomer myself (just barely) and do NOT, respond to the feeble advertising of today’s marketing gurus who likely don’t have
a very, shall we say, expanded concept of what it’s like to be a Boomer in today’s life. Most are incredibly active and vital, and with the advent of shows like Dr. Oz to stay informed, many are healthier than ever.
 

I am not an expert advertiser, however, I do run two sites for “ageless living” as well as a Boomer Meet Up group so I know a thing or two about the subject. My chief instincts are that:
 

--The advertisers/marketers are younger (under 40) and just not in touch with the reality of today’s more mature individual, preferring to see them as some clichéd version of a grandparent (grey hair, elastic waist pants and groaning to just get up out of a chair). 

--Advertisers are stuck in the mindset that if you reach 45+, you are therefore on your way out and stuffing your money in your mattress vs. spending it. Not smart.
 

These are my “two cents” worth as a successful entrepreneur, both online and off, and just hitting my 50s.
 
----------What do you think?


Author, Entrepreneur, Anti-Aging Beauty and Style Expert




 

 

Comments

Popular posts from this blog

Time Master Pro - Before and After

TIME MASTER-LED/Ultrasound Face Firming Toning Device Before and After photos (below) Overview Reviews What it does How to use it Best home skincare routine Filler Facial at home DIY Firming Facial prototcol See more about this device / Save 15% on your purchase WHAT IS THE TIME MASTER PRO? TIME MASTER PRO Professional-level treatment tool! -Strengthens -Lifts -Tightens -Detoxifies WHAT DOES TIME MASTER PRO DO? Time Master PRO works as the ultrasound waves cause a vibration of the surrounding skin tissues, known as "cascade of inter-cellular communication." It strengthens and lifts. As you move the device your skin will feel tighter, almost immediately.  As you pass the treated area, and throughout this process, oxygen to the cells increases and removes wastes in the pores. The  non-thermal (no heat)  action of ultrasound is beneficial because of the rapid oscillation of tissue promotes movement between inner and outer cells and increases fibrobl

Facemaster vs. NuFace vs. Ultra Renew Plus (Truth in Aging) -- UPDATED

OK, I've been meaning to do this post for awhile. As an avid "anti-aging" skincare advocate (and licensed esthetician), I am pretty good at figuring out what's what with skincare and various products. But when it comes to home devices, it's hard to tell until you actually use it. I've used Facemaster for several years (6+), NuFace for about 5+ and Ultra Renew Plus for a few months. I feel equipped to give an unbiased review. Ready? Facemaster, the home lifting/anti-aging device by Suzanne Somers: I still use the two-prong device and haven't updated to the newer one-hand device, but all in all, this machine isn't bad. I used for several years and found that when used weekly, I got pretty decent results. Now, here's the caveat: You need some sort of conductive serum (Ms. Somers has one to use with it). I used hers as well as others (copper serums, aloe vera, etc.). The bottom line: Use something without oil. Aloe vera seems to work fine, bu

The Battle Between CLAREBLEND MINI and NuFace (Outcome Results) Which is the better home microcurrent machine?

HOW THE MINI BEATS NuFACE 1. It's cheaper 2. Nodes are smaller 3. More effective (in my opinion) OK, let's talk about why the MINI beats the NuFace. First, it's cheaper. The regular NuFace costs several hundreds of dollars. Even the "mini" version is $350++. The MINI is just $359 But not for you, oh dear subscriber. For you, it's just $299 But, you knew that already, right? SECOND: The nodes are smaller and fit oh-so-well under the lips, eyes and cheekbones on the MINI. the NuFace nodes are rather large and you have to buy more attachments (!!) to make them fit well under the lips and eyes. I'm not sure what the reasoning is for this, but it seems like just an overall firming/toning device vs. a selective area device. I prefer the latter. THIRD: My MINI and my NuFace work pretty consistently to get a firmer, toned look fairly quickly. However... With the Mini, I get no zaps, pain or sting. NADA. NONE. ZILCH. The NuFace will zap you good if you don'