OK, I've given several of their products a go and here is what I've found:
My hair isn't in bad shape, but it tends to go from bronde (blond/brown) to brassy. I love to wear it with some highlights but a warmer, deep base. If I choose brown of any color, it pulls very dark when I dye it, so I go with dark blonde or medium blonde.
Here's what happened:
Bologna Blonde - not so much. I followed directions to a tee and it turned out dark...medium brown almost. Very disappointed. Although it was moisturized and nicely glossy, it wasn't the color I wanted. I started with a deep, carmelly (brassy) bronde and it really pulled dark.
Upon investigation, found these are 20% developers used which accounts for the fact that you cannot go super light (if dark) and they won't do much damage. You need a developer with 30% or higher and a bleaching component to go light.
I just wanted a lighter, brighter, cooled tone.
I waited for it to tone down/wash out and then tried the gloss:
3/4 clear GLASSA + 1/4 CREMA (cool, lavender tone)
Left it on recommended time and voila! Beautiful tone, gloss, shine, etc. However, after first wash it did seem to diminish significantly.
I ordered the MIELE - honey golden for brunettes and will use this when I feel like going a bit deeper without the permanent color.
Not sure I'm impressed enough to order more color as I can get a good quality, non chemical hair dye at my local Sprouts or Whole Foods, but I do like the glosses.
They sent me a couple TAME samples, which I haven't tried, but will.