Over 40 Eyes - Quick Tip: Make Eyes Appear Uplifted in 30 seconds (Makeup Artist Tip + Cheap Product that Works Great)
Use a concealer at the outer corner of your eyes. We know we need it in the inside corners to cover that dark, hollow look we all get. However, using the concealer just under your outer lower lashes and extended upward and out slightly beyond your eye line. Be sure to blend well. Use a lighter color than you use on the rest of your face (gives a nice bright glow). Note about this: Do not use white or a color drastically lighter, just a shade lighter.
This tip works best if you use a makeup brush. Draw a line of concealer under your outer (only) lower lashes and out beyond your eye line. Use a sponge to blend. Dab a little light powder on it for staying power (Laura Mercier Secret Brightening Powder works well).
And, as always, curl your lashes before applying mascara. This really does help make your eyes appear wide open. I use a drugstore-brand curler (Revlon) and warm it a bit with my blow dryer before using. This tip will make your outer eye look lifted, give you a rested and awake look. It works!
Cheap and it works great:COVERGIRL truBlend FixStick Blendable Concealer Light, .12 oz